is creating the ultimate Monopoly 85th anniversary collector’s edition featuring a beautiful gold and silver foil tempered glass game board adorned with over 2,000 genuine Swarovski crystals. The collection will feature designs inspired by iconic game pieces and squares on the Monopoly board. TOMS will launch a limited edition footwear capsule collection for women, men and kids.

Meanwhile, Stubbs and Wootton will give its fashion forward handmade velvet smoking slippers a Monopoly treatment with six original designs set to launch on February 28, 2020. Monopoly licensees include the fashion brand Kule which will launch a Hasbro capsule collection for women, men, and kids featuring Monopoly designs. The celebration kicks off this February, with new items launching throughout 2020. We’re excited to be able to reach consumers in new, powerful ways with this amazing licensing program.” The 85 th anniversary program illustrates the true potential of an iconic brand like Monopoly, which can translate into a variety of categories. “The support and collaboration of our licensees has been incredible and we are humbled by the creativity and enthusiasm they have expressed for this important milestone. “Throughout the brand’s evolution across a variety of platforms and formats, the gameplay and iconography of the classic Monopoly game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations.” “Monopoly has been helping millions of friends and families create memorable moments around the world for 85 years and we’re thrilled that so many people are excited to celebrate this momentous occasion with us,” said Casey Collins, GM and SVP of Entertainment and Licensing at Hasbro. The programme will see Hasbro build on the family game brand’s global popularity that has seen it attract more than one billion players in 114 countries across the globe, with additional licensees to be announced throughout the year. Monopoly is celebrating its 85th anniversary this year with a robust consumer products programme that will include a Swarovski crystal adorned game board, apparel and shoes, limited edition art, winter sports gear, and collectable toys.

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